21st century is the era of information. The access to data is almost unlimited. The effectively used information held by the company enables an accurate description of the company and its business environment.
Innovative Technologies
for Data Management
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With the use of the tools and solutions offered by Obsidian the companies are able to reach proper and quick decisions as well as to create business strategies focused on profit.
We are a company whose team has been gaining experience as employees or co-workers of international corporations. We are ready to be challenged by international clients. Our expertise and willingness to explore new markets make us capable of meeting our clients’ expectations.
Obsidian provides solutions for data warehousing as a tool for integrating distributed data of different origin, which enables the efficient use of information resources possessed by the organization.
A subject-oriented, integrated, time-variant and non-volatile collection of data that constitutes a data warehouse is invaluable in management’s decision making process.
Obsidian provides two solutions
for data warehousing
- focused on event data – i.e analyzing the sales of product exclusively on the basis of information concerning different features of specific product, competitor analysis as well as target group analysis.
- context-aware approach – broader than the previous one, the data will be revised with complementary information on the product such as tax rates, regulation of the market and macroeconomic data.
DATA MINING
Obsidian offers data mining solutions focused on specific aspect of areas of activity of our clients. We process the data delivered by the companies as well as other information within a scope consulted with our client.
Data mining is a powerful technology that enable the companies to pinpoint and focus on the most important information about the behavior of their customers and potential customers.
Depending on the needs of the client, we prepare a detailed report on business environment of the company and provide tools enabling further individual analysis such as Reporting 360 or Multisource Dashboard.
Our solutions are each time consulted and adjusted to specific needs of particular client.
DEEP DIVE INTO
Quantitative Research Data
U&A & others
Very often, the companies gather data from varied consumers’ research. Informative potential of these data is not always fully exploited. Frequently, these data are complementary to one another or form time series and consequently gives opportunity tocarry out interesting analysis unveiling the consumer multidimentionally.
With the use of deep dive Obsidian can provide:
Obsidian specializes in integrating the fragmentary information gained by quantative research in order to form detailed customer profile regarding their behaviors, decision points, and actions. Our goal is to create solutions that meet all requirements of the customer by providing understandable, relevant and applicable conclusions.
Our solutions are each time consulted and adjusted to specific needs of particular client.
GEOMARKETING
Geomarketing approach, offered by us, integrates and summarizes disparate information on regional markets allowing you to manage your operations efficiently, improve your market penetration and make location decisions based on more and better information.
In-depth study of regional market characteristics leads you to the successful business solutions. Resources can be distributed efficiently by recognizing regions with high potential. In consequence sales, marketing and expansion plans will proceed more efficiently and companies will tap new potential. A geomarketing approach is an importand step on the path towards sustainable success in all branches. Its unquestionable objectivity and transparency facilitates more informed business decisions.
Our solutions are each time consulted and adjusted to specific needs of particular client.
MODELLLING & FORECASTING
We are a company whose team has been gaining experience as employees or co-workers of international corporations. We are ready to be challenged by international clients. Our expertise and willingness to explore new markets make us capable of meeting our clients’ expectations.